SNIP: Structured Data Plugin for WordPress:
SNIP is an innovative Structured Data and Schema plugin for WordPress that creates Rich Snippets and Rich Search Results. Structured Data is needed to help search engines understand the content on your page and give them explicit clues about its meaning of it. A nice side-effect is that you get eye-catching search results on Google, Yandex, Bing and Co.
Rich Snippets are also called “Rich Search Results”. Those search results (SERPS) sometimes show stars, images and a lot more. Not only will this push your click-through rate, but structured data is also a ranking factor of all major search engines and using it should give your WordPress site a major SEO boost, too.
Automate structured data markup
Structured data in WordPress is a technical topic. Good that you only need to set up one schema and then automate it. I called this feature “Global” snippets. Quite handy are the schema templates that, once configured, can be played out on all your posts. You decide exactly where. You just define some rules and that’s it. All done!
Documentation
SNIP has extensive schema documentation to help you get started. The documentation has been growing permanently for 8 years now. There is almost no question that has not yet been answered. My documentation can help you regardless of your skill level. If you are completely new, the free Structured Data Course is guaranteed to help.
SEO
No question: Structured data helps to rank better with search engines. It’s because of those little snippets of code that tell search engines exactly what kind of content they’ll find on your site. This way, they can better understand that content. Certain Structured Data snippets are displayed on search results pages as Rich Search results, a different way of displaying your content on the search engine results page (SERP).
Increase in Click-Through-Rate (CTR)
There are millions of hits for a particular search. Everyone would like the user to click on their own search hit. This can be done by displaying it differently. Yes! This actually works. And that is through schemas, which are inserted as structured data, in WordPress. Some of them create so-called Rich Snippets and Rich Search Results. The search results then look “different”, for example, they are bigger and contain an image, a star rating or other data like prices and availability of a product.
Believe us! You want to have this! You’re guaranteed to outrank your competitor!
